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Research papers

The impact of online behavioural patterns on measuring campaign performance

The study attempts to provide an insight into a range of research methods commonly used for campaign performance measurement. The paper underlines the problems inherent to the control - exposed methodology, however, the findings are equally...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Author: Maciej Milewski
June 20, 2005
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Citation

Milewski, M. (2005a, June 20). The impact of online behavioural patterns on measuring campaign performance. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-impact-of-online-behavioural-patterns-on-measuring-campaign-performance


Research papers

E pluribus unum

This paper describes the efforts undertaken by Nielsen Outdoor to create an audience measurement system, based on GPS (Global Positioning Satellite) technology, capable of meeting the commercial and research needs of the U.S. outdoor industry. It...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Authors: Pete Doe, Ian Garland
Company: Nielsen
June 20, 2005
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Citation

Doe and Garland (2005a, June 20). E pluribus unum. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/e-pluribus-unum


Research papers

A cost-effective way for testing outdoor creatives

The paper describes an analysis of outdoor creatives and its effect on aided recall of the outdoor campaign. We have analyzed 116 outdoor campaigns.For each of the campaigns, the following data were available: a photo of the poster, number of sites,...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Author: Andraz Zorko
June 20, 2005
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Citation

Zorko, A. (2005a, June 20). A cost-effective way for testing outdoor creatives. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/a-cost-effective-way-for-testing-outdoor-creatives


Research papers

Advertising integration study

The emergence of search marketing in recent years has not only yielded another channel for online advertising, but also another means of measuring users' engagement with a brand.This case study examines the particular interaction between display...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Author: Taylor Schreiner
Company: Yahoo!
June 20, 2005
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Citation

Schreiner, T. (2005a, June 20). Advertising integration study. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/advertising-integration-study


Research papers

The creative heresy in audience measurement

This paper deals with the interesting question of whether some measure of creative effect should be included as a variable for calculating the size of the audience likely to see an outdoor display. The authors believe it should be included, and that...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Authors: Erwin Ephron, Joseph C. Philport
June 20, 2005
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Citation

Ephron and Philport (2005a, June 20). The creative heresy in audience measurement. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-creative-heresy-in-audience-measurement


Research papers

From server to panel

The authors recently analyzed ad campaign reach and frequency metrics derived from calibrated exposure frequency integration of DoubleClick ad serving data with Nielsen/NetRatings consumer panel data.The purpose of the analysis was to determine the...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Authors: Craig T. Gugel, Kathryn Koegel, Rick E. Bruner
June 20, 2005
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Citation

Gugel, Koegel and Bruner (2005a, June 20). From server to panel. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/from-server-to-panel


Research papers

Are Latin America's children becoming globalized?

Latin American children have certain common traits, some rooted in their shared culture, others based on increasingly globalized industry proposals. The myriad of identical stimuli (from television programs to toys) in addition to important...

Catalogue: Latin America 2005
Author: Mónica La Madrid
June 15, 2005
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Citation

La Madrid, M. (2005a, June 15). Are Latin America's children becoming globalized? . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/are-latin-america-s-children-becoming-globalized-


Research papers

Direct olfactometry and gas ography as a tool for the dynamic semantic characterisation of fragrances?

This paper presents a new method for fragrance evaluation: Direct Gas Chromatography-Olfactometry.All tests were performed with a set of six fragrances representing the sweet and 'gourmand' trend emerging during the 1990s. A preliminary study...

Catalogue: ESOMAR Fragrance Research Conference 2005
Authors: Barbara Rega, Jean-Marc Sieffermann, Julien Delarue, Pierre Giampaoli
May 15, 2005
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Citation

Rega, Sieffermann, Delarue and Giampaoli (2005a, May 15). Direct olfactometry and gas ography as a tool for the dynamic semantic characterisation of fragrances?. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/direct-olfactometry-and-gas-ography-as-a-tool-for-the-dynamic-semantic-characterisation-of-fragrances-


Research papers

Typology of fragrance emotions

The fact that we are capable of distinguishing many distinct emotions is illustrated by the vast number of emotion-denoting words that exist in most human languages.In the English language, for example, researchers have reported lists of up to 400...

Catalogue: ESOMAR Fragrance Research Conference 2005
Author: Pieter Desmet
May 15, 2005
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Citation

Desmet, P. (2005a, May 15). Typology of fragrance emotions. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/typology-of-fragrance-emotions